From home learning to helping over 15,000 beginners learn how to crochet and master 25 crochet stitches.
That's where Luka learned to crochet, sitting next to his grandma, one slow stitch at a time. No pressure. No complicated diagrams. Just one stitch, then the next.
So they filmed all 25 essential stitches and turned them into cards. Each card has its own step by step video tutorial.
Nobody tells total beginners there are two ways to hold a crochet hook. The knife grip (like holding a steak knife) and the pencil grip (like holding a pen). Picking the wrong one is the number one reason beginners quit in the first 10 minutes.
In the first few minutes, Mimi shows you both grips so you can try each one and find the one that suits your hand.
Mimi is 73 and has been crocheting since she was a child. She's taught dozens of beginners in person, including her grandson Luka, so she knows exactly where beginners get stuck: awkward fingers, tension issues, the moments of doubt when you feel like giving up.
She slows down. She explains clearly. She reassures you that the tricky parts are normal.
Luka filmed all 25 stitches with her, and with the help of a family member Anja.
You won't feel like you're learning. You'll feel like you're playing a game. Pull a card. Learn one stitch. Move on. Each card gets a little harder, so your skills grow with every card you flip.
After you find your grip and make a few chain stitches, card 2 is already a real crochet stitch: the single crochet. You don't waste any time. No ads, no interruptions, no YouTube chaos. Just straight to the point.
Because the goal is simple: by the end of day one, you say "I crocheted this."
When Mimi or Anja speak at a beginner-friendly pace, you don’t waste time pausing or rewinding, you stay in the flow. You end up learning the stitch in less time than with any rushed YouTube tutorial.
Open the box and you see exactly what's inside, exactly what to do first. The first card sits right on top. Beginner yarn, crochet hook, and 25 stitch cards, all neatly organized.
Compare that to every other learning kit out there. A cheap plastic bag. Everything thrown inside. You spend 20 minutes figuring out what is what before you can even start.
For a total beginner, this is the single most important factor. When everything is clear from the start, you actually begin. When it's confusing, the kit ends up in a drawer.
